What motivates people to buy is generally something that appeals to them emotionally and meets their needs.  Emotional drivers can be everything from convenience, love or enjoyment; to ego, peer pressure, guilt or greed.  Your client may even be moved by a combination of factors. To understand what emotions are going to drive their decision to buy a week, rent a unit or exchange into your resort, you have to ask questions and try to understand the client’s needs. Please, read more on this interesting subject and let us know what you think.

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