You’ve heard of CRM – Customer Relationship Management. Now, meet SRM – Social Relationship Management. We’re talking about building relationships with your client base that will drive revenue. Certainly, those of us in the resort world and timeshare software industry, such as SPI, are grappling with our organizational and technology systems to add SRM into our marketing mix. In this blog post Social media begs for technology we review the 'defining set of principles' on what SRM should do as recommended by Judy Shapiro, chief brand strategist at CloudLinux who has held senior marketing positions at Paltalk, Comodo, Computer Associates, Lucent Technologies, AT&T and Bell Labs. 

written for SPI Timeshare Software by:

Sharon Drechsler

Owner, Drechsler Communications (B2B Timeshare Industry PR Company)

Contributing Editor, Resort Trades 

Travel Writer, Examiner.com

Please join the conversation with us on Facebook