Social Media…ahem…(or, haven’t we heard enough about that, already?)

1912—radio introduced
1950—color television hits the market
1993—email becomes a form of communication
1999—Google makes its entry
2005—Someone comes up with the words “Social Media”

The reason you’re hearing so much about Social Media lately is because it truly is an enormous phenomenon. That’s why the ARDA-New England meeting organizers hired keynote speaker Sree Sreenivasan, digital media professor and Dean of Student Affairs, Columbia Journalism School, and contributing editor of DNAinfo.com as the first speaker to address approximately 120 attendees at the Providence, RI, conference in early June.

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Many resorts have opportunities to work closely with area attractions, restaurants, venues and other points of interest. Coming together within your neighborhood and harnessing the opportunities to cross promote each other helps you get your message further and for less. SPI Timeshare Software found some ideas for you to consider. Please read Know Thy Neighbor and add your thoughts. 

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You’ve heard of CRM – Customer Relationship Management. Now, meet SRM – Social Relationship Management. We’re talking about building relationships with your client base that will drive revenue. Certainly, those of us in the resort world and timeshare software industry, such as SPI, are grappling with our organizational and technology systems to add SRM into our marketing mix. In this blog post Social media begs for technology we review the 'defining set of principles' on what SRM should do as recommended by Judy Shapiro, chief brand strategist at CloudLinux who has held senior marketing positions at Paltalk, Comodo, Computer Associates, Lucent Technologies, AT&T and Bell Labs. 

written for SPI Timeshare Software by:

Sharon Drechsler

Owner, Drechsler Communications (B2B Timeshare Industry PR Company)

Contributing Editor, Resort Trades 

Travel Writer, Examiner.com

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