When your resort was developed, what was the story behind it? I sat in on a presentation at the spring ARDA Convention moderated by Richard Hulbert of The Hulbert Group International. The architectural firm, Hulbert Group, has developed resorts for timeshare, among the many other projects they have designed. What peaked my interest were not just their beautiful design plans and resorts but rather the creative insight they provided to build an entire destination concept. How?  They create a story. This story permeates throughout the organization so that everyone knows, shares and lives it.  The resort now has a history that peaks the interest of its owners and their friends and family. It is a living, breathing feature to sell.

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In today’s “social world” there are lots of opportunities to monitor what is being said about your company and its products. Love it or hate it, people are talking. In this post, Reviewing Reviews, SPI Timeshare Software shares some ideas to help you monitor the social media "chatter" and engage. 

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This year’s Trustee Retreat was held in downtown Chicago in mid-June and was surprisingly well attended by industry leaders. Most of us in the timeshare industry are aware of the American Resort Development Association (ARDA)’s top tier corporate membership level: that of Trustee. I was honored to be ARDA Trustee corporate member SPI Software’s guest at the event and was escorted by Vice President of Client Services Gordon McClendon, who is an ARDA Chairman’s League member.

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