Everything is a buzz, literally, at ARDA. The opening session keynote speaker was Andy Sernovitz, the Word of Mouth Marketing Guy.  We learned word of mouth marketing is all about giving people a reason to talk about you and making it easier for them to share their thoughts. By utilizing the social media tools that are out there this concept will spread your name at a pace that a just a few years ago was not possible.  

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March 14, 2010, Las Vegas – Matt Brosious, Vice-president of sales and marketing for timeshare software technology leader, SPI Software, will be featured on a panel on the subject of Web Marketing during the ARDA Convention. The session, “Website Concept and Marketing Revisited,” being presented on March 16 at 8:30 a.m., will be part of the American Resort Development Association (ARDA) Convention being held March 14th-18th at the Venetian Resort Hotel and Casino in Las Vegas.

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At SPI Software, we have helped several companies switch from their current timeshare software to SPI Orange. These companies have sometimes spent substantial sums of money on their software only to abandon those efforts when faced with runaway costs and technical problems. 

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