The J.D. Power and Associates 2010 North America Hotel Guest Satisfaction Index Study has been released revealing the top features guests seek when traveling. One of the most critical features is wireless Internet access (Wi-Fi).
According to the J.D. Power and Associates’ study, hotel properties have increased offerings of wireless Internet access during the past several years, with 77 percent of guests in 2010 indicating they have used Wi-Fi rather than cable Internet connections in their guest room, compared with 55 percent in 2007. The offering of complimentary Internet access varies by segment, with properties in the luxury and upscale segments being less likely to offer it, compared with mid-scale limited service and extended stay properties.