The J.D. Power and Associates 2010 North America Hotel Guest Satisfaction Index Study has been released revealing the top features guests seek when traveling. One of the most critical features is wireless Internet access (Wi-Fi).

According to the J.D. Power and Associates’ study, hotel properties have increased offerings of wireless Internet access during the past several years, with 77 percent of guests in 2010 indicating they have used Wi-Fi rather than cable Internet connections in their guest room, compared with 55 percent in 2007. The offering of complimentary Internet access varies by segment, with properties in the luxury and upscale segments being less likely to offer it, compared with mid-scale limited service and extended stay properties.

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What motivates people to buy is generally something that appeals to them emotionally and meets their needs.  Emotional drivers can be everything from convenience, love or enjoyment; to ego, peer pressure, guilt or greed.  Your client may even be moved by a combination of factors. To understand what emotions are going to drive their decision to buy a week, rent a unit or exchange into your resort, you have to ask questions and try to understand the client’s needs. Please, read more on this interesting subject and let us know what you think.

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