Rental guests experience the amenities of a property without the high pressure of the more traditional “mini-vac” sales approach, and tend to be more highly qualified than a guest who is staying at the property at a deeply discounted rate.

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What motivates people to buy is generally something that appeals to them emotionally and meets their needs.  Emotional drivers can be everything from convenience, love or enjoyment; to ego, peer pressure, guilt or greed.  Your client may even be moved by a combination of factors. To understand what emotions are going to drive their decision to buy a week, rent a unit or exchange into your resort, you have to ask questions and try to understand the client’s needs. Please, read more on this interesting subject and let us know what you think.

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Industry reports are showing an increase in travel and, hopefully, your resort is feeling the effects.  Lot’s of check-ins, more sales, increased food and beverage revenues and busy ancillary facilities; all the more reason to know what motivates your busy team.

Resorts need a motivated, educated, engaged and satisfied workforce in order to be successful and exceed expectations.  Satisfaction keeps the best employees from moving on to the competition, engagement improves performance, education ensures confidence and motivation is contagious. In return for all of this, resorts profit from higher customer satisfaction, lower turnover and greater returns on investments.

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