By Gordon McClendon

SPI Software recently sent me to attend the ARDA New England meeting held in Providence, RI. This was a terrific day of listening to speakers, learning about new ways to help your resort stay competitive and your owners satisfied.  One especially inspiring session sought to pool the minds of more than 130 industry professionals to brainstorm ideas to address issues affecting older resorts. The ARDA staff later collated and organized those ideas, as follows:

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Think back 10 years. Do you remember using the Internet for travel? Most of us got our travel information from a trusted travel agent or tour books. The idea of searching for information on the Internet was somewhat taboo.  The pictures seemed generic, if available at all, and who knew what to trust. Not anymore. We have come a long way, baby!

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Over the last couple of months Google has hired the creative team behind the online travel guide, Ruba, plus they just acquired ITA Software, Inc., a travel search firm. According to Bloomberg News, PhoCusWright analyst Joe Buhler says Google has some interesting ways to utilize the data they have collected over the years in travel searches. Hmmm? What does it all mean? Read Google "travel" and let us know what you think.

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